About
I’m an organizer
and editor at heart.
My route into UX started in journalism and content strategy, where the job was to decide what mattered, how ideas related, and what someone needed next.
That same instinct now shapes my product work. I’m usually looking beneath the interface for the model, sequence, or shared decision that will make the experience hold together.
Selected impact
67% adoption
Shared templates and interaction patterns for Fidelity’s 33M-user benefits platform.
40% faster delivery
Reusable page models and implementation guidance used across more than 70 teams.
15 workflows unified
A 0-to-1 clinical-trial product bringing separate tools and workflows into one system.
Moira delivered an outstanding design roadmap and provided valuable insights for the product that went beyond generating a nice interface.
AI, in practice
“By the time a designer gets involved, the decision to use AI has often already been made.”
When AI is already built into the system, the design question changes. The work is to understand what it optimizes for, where it can fail, and how much trust it deserves.
Read ‘When AI Was Still a Feature’Off-hours
I grew up in North Carolina and now live in Chapel Hill. Outside of work, I’m usually reading, writing, taking art classes, heading to the mountains when I can get away, or curled up on the couch with my cat watching our favorite Bravo shows. (Occasionally we get my husband to join us.)
Current focus
The work I’m looking for next.
I’m looking for a senior IC or principal role shaping experience across a complex product or platform. The strongest fit is enterprise or content-heavy work involving information architecture, research, platform patterns, and design systems.