About

I’m an organizer
and editor at heart.

My route into UX started in journalism and content strategy, where the job was to decide what mattered, how ideas related, and what someone needed next.

That same instinct now shapes my product work. I’m usually looking beneath the interface for the model, sequence, or shared decision that will make the experience hold together.

Moira Gill in Berlin, standing near the Berliner Dom.

Selected impact

33M-user platform

Navigation, page templates, and governance for Fidelity’s enterprise benefits experience across an organization of 70+ teams.

40% reduction

In delivery time through reusable templates, interaction standards, and clearer implementation guidance.

$300M projected revenue

For a 0-to-1 clinical trial modeling system that brought 15 previously separate workflows into one product.

What I bring to the work

01

Find the underlying model

Before arranging screens, I look for the relationships, decisions, and sequence the product needs to support.

02

Reframe the problem

Research often reveals that the visible interface issue isn’t the issue that matters most.

03

Make it reusable

I turn successful solutions into shared patterns, documentation, and governance—not just one-off screens.

Career path

How I got here.

  1. 01

    Editorial foundations

    Learned to clarify complex ideas, establish hierarchy, and guide attention.

  2. 02

    Content strategy & IA

    Structured digital ecosystems around audience needs, content relationships, and findability.

  3. 03

    Product design & research

    Used evidence to reframe workflows, product direction, and the experience around them.

  4. 04

    Platform systems

    Built shared models, templates, standards, and governance for consistency at scale.

AI, in practice

“By the time a designer gets involved, the decision to use AI has often already been made.”

So the work is less about asking whether it belongs and more about dealing honestly with what’s already there: what the system rewards, how it can fail, and whether users know when to trust it.

Read ‘When AI Was Still a Feature’

Off-hours

I grew up in North Carolina and now live in Chapel Hill. Outside of work, I’m usually reading, writing, making something, or following a new subject farther than I meant to. Books, music, comedy, art, museums, and time outside are all part of the mix.

Three personal images showing a mountain overlook, an original betta fish ink drawing, and a sculpture beneath the Musée d’Orsay ceiling.

Current focus

The work I’m looking for next.

I’m looking for a senior IC or principal role shaping experience across a complex product or platform. The strongest fit is enterprise or content-heavy work involving information architecture, research, platform patterns, and the systems that help teams make consistent decisions.