Thinking
How products hold together.
Writing about information architecture, AI, design systems, and the decisions behind clear, coherent experiences.
Essay
When AI Was Still a Feature
What an early AI design framework still gets right—and what changed when AI became infrastructure.
EssayThe Scroll Toll
How endless feeds and long pages shape attention, orientation, and choice.
EssayWhen Feeds Became Mirrors
How early feed experiments made algorithmic filtering visible—and hinted at more reflective forms of recommendation.
Field Note3 Patterns for Better Search
How No Code Supply Co, Notion, and IKEA each use search to reduce friction and reveal structure.
Field Note3 Places UX Debt Likes to Hide
The quiet structural shortcuts that cost product teams speed, scalability, and trust.