Moira Gill

Bene · Independent concept

Designing benefits enrollment as connected decision support.

Bene carries context from one choice to the next, showing how plan selections affect eligibility, estimated cost, guidance, required actions, and enrollment progress.

Explore the prototype ↗

Best viewed on mobile or in a narrow browser window.

Role
Product Designer
Domain
Employee benefits
Scope
Strategy, IA, content, prototyping
Project type
Independent prototype

Product premise

One benefits choice changes what comes next.

Choosing a health plan affects account eligibility, estimated cost, dependent coverage, and later actions. Most enrollment tools present these as separate tasks. I designed Bene to retain state and explain the consequences of each choice as users progress.

Enrollment as decision support: assessment, recommendation, plan comparison, and selection working together in one flow.
State-aware enrollment logic: eligibility, guidance, and next actions respond to previous choices as the user moves through enrollment.
Cost as a running decision: cumulative estimate updates as plans, accounts, and dependents are added.

How I built it

From product model to working prototype.

I defined the product logic, information architecture, content flow, and interaction model, then built and tested the connected prototype across responsive states.

What I designed

  • Product premise and decision model
  • Information and content architecture
  • Eligibility and state logic
  • Interaction and visual direction

Where AI helped

  • Building connected routes and states
  • Translating decisions into responsive UI
  • Revising behavior across the prototype
  • Testing more of the end-to-end experience

What the prototype surfaced

Five places the product logic had to hold together.

State persistence
“Compare all plans” returned to the main health-plan page while preserving assessment answers and the recommended plan.
Eligibility
The selected health plan determined whether an HSA or Healthcare FSA was available.
Messaging
Advisor content changed after user actions, while read state stayed aligned across messages and notifications.
Completion
Dependent verification affected enrollment status, and completing all four benefits changed the progress indicator to a checkmark.
Cost
Updated selections changed cost across the experience rather than on a single screen.

Try the Bene prototype.

Open prototype ↗

Best viewed on mobile or in a narrow browser window.

← All Work