IQVIA · Trial Designer
Consolidating 15 clinical‑trial workflows into one modeling platform.
Clinical‑trial planners were making complex, interconnected decisions across fragmented workflows. I led the UX for a unified platform that made complex trial‑planning decisions easier to enter, review, and compare.
- Role
- Product Designer
- Domain
- Clinical-trial planning
- Scope
- Product strategy, workflow architecture, interaction design
- Scale
- 15 workflows consolidated
Outcomes
15
Workflows consolidated
Related planning activities were brought into one shared platform structure.
50%
Faster completion
Internal pilots reduced time to complete core modeling work by approximately half.
$300M
Projected revenue opportunity
The platform was tied to a projected $300 million revenue opportunity for IQVIA.
The context
Fifteen workflows obscured one interconnected trial model.
Trial planning required specialists to move among 15 separate workflows, each handling a different part of the same model. Inputs, assumptions, and review decisions were distributed across tools and screens, making it difficult to understand how one change affected the rest of the trial.
The workflow problem
Related decisions were split across screens, interaction models, and review channels.
- Fragmented decisions
- Trial inputs that affected one another were separated across workflows. Users had to reconstruct the complete model as they moved between them.
- Repeated interaction problems
- Each workflow used different conventions for entering assumptions, understanding thresholds, and resolving errors.
- Review outside the product
- Teams exported results and compared options through email, separating feedback and decisions from the models under review.
The product model
Connect modeling, comparison, and review in one system.
Trial Designer brought related planning decisions into a continuous workflow. Users could configure the model, understand how inputs behaved, compare alternatives, and review results without reconstructing the trial across separate tools and channels.
01Connect the workflow
I mapped the 15 existing workflows into one product structure, grouping related decisions and showing how each stage contributed to the complete trial model.
02Create consistency across complex inputs
Shared patterns for guidance, thresholds, validation, and advanced settings helped users move through dense scientific forms without relearning each screen.
03Bring comparison into the product
Side-by-side comparison allowed teams to evaluate options, review tradeoffs, and reach decisions in the same system where the models were created.
Moira delivered an outstanding design roadmap and provided valuable insights for the product that went beyond generating a nice interface.